Being ad folk, we sometimes forget that ‘the people’ should also like our work. Well, here is an award that is awarded by the people. It’s also a lion, but called the Golden Loeki.

It was awarded last night to Selmore for its beautiful KNGF film. And that’s pretty unique. Not because it features a (‘golden’) Labrador – animals always do well in this award show – but because it’s not a joke. It’s a pretty serious commercial.

Last year we wrote: “if this film is able to find any donors, the credits should go entirely to Selmore.” So congrats, Selmore. And, of course; director Rogier Hesp, Caviar and The Ambassadors.