Sometimes it seems as if it’s simply the pay-off that gives a concept mileage. Take the phrase “Great things start with Netflix.” This guiding phrase turns every Netflix series in an inspirational adventure. Add to that the catchy scenes and heavy, cinematic sound, and Netflix becomes the ultimate seduction.

Here’s another commercial, zooming in on one single subscriber. It shows how this concept can easily travel.

Well done, Wieden+Kennedy. Directed by Aaron Stoller (Biscuit), shot by Henrik Stenberg, digital production by MediaMonks, sound design by Wave and post production by Glassworks.