Can you imagine; a spread (tasting like typical Dutch ‘speculaas’ cookie and cappuccino) being so delicious that you pretend to have sex on the kitchen counter in front of your kids? Or, wait; can you imagine a spread (called “Cookie Notti,” in English sounding like ‘cookie silly’) being so delicious that you don’t want to share it with your kids?!
Well, you don’t really have to, because in the world of FMCG’s it doesn’t matter; you get a thin slice of product on top of which you add a fat layer of advertising.
Having said that, the couples who still watch commercial breaks on television and need to spice up their lives a little, might just be the right target.