What is the sexiest thing about sexy lingerie – for men? Probably the moment when it’s first revealed, just after a woman has undressed herself.

That’s exactly the insight on which this website (to be opened on your mobile or tablet) for lingerie brand I do! I do! seems to be built. When you tilt your screen, the image dynamically changes from dressed to undressed.

Interesting detail; the models are not Victoria Secret’s models. This either means there wasn’t much budget or that I do! I do! has a realistic and thus respectful view on female looks. Probably the first, hopefully the latter – and maybe both.

The site was created by Etcetera and Red Urban, especially for Valentine’s day.