This year De Jeugd van Tegenwoordig, one of Holland’s most popular rap bands, celebrates its 10th anniversary. This is the reason why Warsteiner – a brand that sponsors the most creative events in Amsterdam – and its agency Blend\Bureaux decided to create a series of mini-docs (in Dutch) – here’s part 1 – around the recording of the brand’s new album in Brussels this summer.
The docs seem to be shot by the band (often with mobile phone quality), which makes them a little amateur. However, the upside of this recording style is that you enter the world of De Jeugd as much as possible. In other words, compared to the budget the docs are easily interesting enough – especially for the real fans.