ASICS asked 180 to inspire all sportspeople to challenge their boundaries and discover the huge variety of ways to run. Together with some real running enthusiasts, cast from running groups around the world, this TVC features six ASICS-sponsored professional athletes such as Gwen Jorgensen, Queen Harrison, Ryan Martin and Rosario Rios-Aguilar.
With the message “It’s a big world. Go run it” ASICS wants to appeal to all types of runners, whilst also keeping the sport fun and accessible. We would call this not daring to choose. But if you make a film with such stunning cinematography and production value – including a touch of Lord of the Rings and Forrest Gump – you will at least come across as a brand for winners.
The commercial was shot in New Zealand and the VFX were done by MPC, utilising cutting-edge CGI crowd replication technology Miarmy to create the dynamic crowd scenes.
The director is Chris Sargent, the DOP Jody Lee Lipes and the production company Somesuch.