We thought we were looking at an eau de toilette commercial when we first saw this. But it’s a commercial for Sammontana, the second largest ice cream brand in Italy.

Sammontana asked Amsterdam based director Billy Pols (who we featured under Talent for his documentary Zombie) to rejuvenate the brand, but keep its Italian soul. Pols had to start with an Italian voice-over and create the moving images on top of that. This sensual film is the result.

The responsible ad agency is Auge HQ Milano and production company Movie Magic. It was shot by Wouter Westendorp. The music was done by Erik Jan Grob and GoodSounds.