Branded social media content is usually rubbish – a shitty image with a bad pun simply posted on the wall of the brand. Not this content for mobile provider Simyo. It’s relevant, targeted and even funny. The sympathetic message – conveyed by real Simyo employees – is meant for German and Spanish (“Simyo amigos“) consumers who accidentally post on Simyo’s Dutch (instead of German or Spanish) Facebook or Twitter page.

Created by Kokoro and produced by Lab22.