With the “complete new brand tonality and visual language” designed by Wieden+Kennedy Amsterdam Desperados wants to show us its coolness – cause if the taste doesn’t live in your bottle, you got to create it elsewhere.
With seven different, very catchy 20-second spots Desperados takes us back to the 90s with an uncomplicated look that “lets your pupils party.” There’s also a Tumblr with moving images and noise that reinforces its brand new image. We hope it doesn’t appeal too much to the under-drinking-aged.
Here you can see the other commercials.
Created by W+K, produced by Division (Paris), directed by Helmi and shot by Nicolas Loir. Editing by Home Digital Pictures, post production by Mathematic, music by MassiveMusic and sound post by Wave. Digital production by Resn.