We always wonder how much an actor gets paid for becoming the face of a brand. You’d guess George Clooney can easily live on being Mr. Nespresso. And if Clooney does it, you can imagine others in Hollywood easily follow in becoming a branded object. Ewan McGregor doesn’t even mind to have his name changed for the occasion!

But it works. We wouldn’t have written about this ING insurance (turning into NN) commercial, if it wasn’t for Ewann McGregor. Simple as that.

Created by Khanna\Reidinga. Directed by Asgar Leth, audio by Audentity, produced by Operator and post produced by Hectic Electric.