The US likes to portray itself as the moral and democratic leader of the world. But in many ways the country is still a land of cowboys; it has liberal gun laws, tortures suspects in its war on terror and – last but not least – some States, among which Texas, still have the death penalty.

This last Wild West characteristic is being addressed in the film My Last Day, about Anthony Graves who spent 6640 days (18.5 years) on death row, before he was set free on October 27th 2010. It was initiated by Amnesty International to fight against the death penalty in the US.

The film was created by Ogilvy & Mather, directed by Daniel Dow, shot by Aage Hollander, produced by DPPLR & Melissa Nieveld and the sound was done by Post Office. All parties worked on the project for free.