Nukuhiva launched a traceable coat hanger that was sent to the most influential fashion bloggers in the Netherlands to help ask themselves the question; where do the clothes I blog about come from. The reason is that Nukuhiva is a store – founded by Dutch TV celeb Floortje Dessing – that only sells fashion that is manufactured in a sustainable/ socially responsible way.

The traceable coat hanger – in collaboration with Stadshout (‘city wood’) – shows the coordinates of the wood it was made from. Through a dedicated website you can find your tree. A nice gimmick to make fashion bloggers more aware of the sweatshop nature of a lot of fashion. And, quite important as well, an original way to remind the people of the responsible intensions of Nukuhiva.

Created by JWT Amsterdam.