‘Anticipation’ in the mobile phone market is a smart consumer insight. After all, the hardware providers constantly introduce new features to keep the techy consumer hungry. So, Samsung introducing the Galaxy S6 and Galaxy S6 Edge is not just news, it makes some people drool (“wireless charging!”).

This is why 72andSunny created this 60s film. Not just the production value communicates anticipation, but all the different elements.

And when you ask yourself, who is that pretty singer? It is British singer-songwriter Rita Ora, who we see recording her verses on Charles Hamilton’s “New York Raining” – her latest single. And if this still doesn’t ring a bell: Ora has also performed her Oscar nominated song “Grateful” at the 2015 Academy Awards in March and appeared on the latest season of “the Voice” UK edition.

Produced by Anonymous Content, VFX/animation by The Mill LA and sound design by Barking Owl.