For those of you who have been living underneath a stone in the past year, there are two clear trends in advertising; craftsmanship (brands want to be artisan) and mini-docs (‘reality’ has become the new advertising). Merge the two and you have a mini-doc about craftsmen.

With the proposition “For the makers of today” Schweppes hopes to be the brand for those who actually make stuff. Cause who doesn’t want to be a cocktail-shaker, cook or fashion designer.

Created by XXS, filmed by Daniel Bouquet, sound by Michael Sauvage and stylishly captured in black and white by Andreas Pasvantis (100% Halal).