We’ve all seen these messages on the dirty pavements, made with a stencil and a power washer. This is the same concept, only on the ceilings of smokey bars.

And though we always try to stay out of politics this is one of those moments that we can’t stop ourselves. This concept shows why the Dutch ‘poldermodel’ [always creating compromises] in most cases comes down to a messy situation. It means that something is prohibited – like smoking in bars – and then in the quintessential Dutch compromise not all bars are declared equal, so that in some bars you can smoke and in some you can’t.

Apparently since January 2015 smoking is prohibited in any bar – whohoo! Not just easy to understand for Dutch civilians, but also the healthy option for those who don’t want to catch secondary cancer.

Created by Roorda for the Ministry of Health.