Next Sunday is Mother’s day. In advertising this obviously means mothers getting presents. Not this ad though; it takes the opposite approach – as great ads often do. Both the mother, holding her mobile phone, and the vase are waiting in anticipation.

Created by Kingsday and given its special look by French photographer Sacha Goldberger (who caught our attention a while ago with his ‘Super Flemish‘ superheroes series) – for the Flower Council of Holland.