The website shows photo-realistic 3D models of the strollers and with a ‘configurator’ allows visitors to personalise their product with different materials, colours and accessories. Momkai also created an app that allows Bugaboo owners to get the most out of their stroller through tips and customized instructions.
Apart from Bugaboo’s digital department Momkai collaborated with 3Dimerce from Eindhoven for the 3D models and Amsterdamse based agency …,staat for the visual identity and photography. Must have been quite a pricy production. Then again, the strollers are too.