What do we associate with Sweden? Ikea, right? And how to combine this with Swedish musician Martin Fröst performing in the Amsterdam Concertgebouw (concert hall)? “Leave that to the Swedes” is the pay off.

It’s a bit obvious. But also quite sympathetic. That’s why Wolfstreet couldn’t resist the temptation – is what they told us. And apparently IKEA shared it with its Twitter followers.

The only question is: what will the viewer remember? Maybe IKEA should pay for this commercial…

Created and produced by Wolfstreet, directed by Jurriaan Kamps and shot by Thijmen Doornik. Sound by The Ambassadors.