To come up every year with a new FIFA commercial (most of the time starring Messi) must be quite difficult. But with the insight that EA’s game quickly alternates between bitter and sweet Wieden+Kennedy¬†Amsterdam has found a nice little creative hook to launch FIFA 15.

In the film the bitter defeat and sweat victory tears of Messi turn into chocolate – one bar dark and bitter, the other white and sweet. The reason for this – we thought – is that the bitter-sweet chocolate bar can be obtained with every FIFA 15 game (what a great branded attribute would that be!), but apparently only the 10-meter long installation – complete with conveyor belt – is.

The film was directed by Mark Zibert, shot by Greig Fraser, produced by Imperial Woodpecker, post produced by MPC, and the music was done by MassiveMusic.