Ever asked yourself which agency is currently working for which brand after seeing an extraordinary well executed commercial – or, more often, the opposite? This is not always easy to find out. Nowadays clients switch agencies more often, than agencies are willing to let you know on their website’s client portfolio page.

Thomas Aberson and Judith Hartog (working as creative team at Launched) developed a dedicated simple website called wiezitbijwie.nl [“who is at whom”].

The site updated by keeping track of all the developments in the client/agency landscape. Plus both parties can fill out a digital form to communicate change.

At the moment the database is filled with around 1103 brands and 100 agencies. And counting – if you fill out their form.