In this lighthearted brand film Aer Lingus shows how Ireland is as a “nation of explorers, athletes, multi-taskers, food and film critics.” And that’s why “Smart flies Aer Lingus”.

We didn’t really see much ‘smart’ in the film. In fact, you could easily argue it’s category-advertising. But the tone of voice is sympathetic. Maybe the pay off should have been “Friendly flies Aer Lingus”.

Anyway, KesselsKramer is the first non-Irish ad agency to advertise the proud of Ireland. Hopefully with the following ads and activations the Amsterdam based agency will add some smart to the equation. The film was directed by MJ Delaney, shot by Martin Hill and produced by Moxie Pictures and Sweet media. Music is “Sentimental Journey” by the Dutch Metropole Orchestra.