With this photo Nike and Wieden+Kennedy Amsterdam were aiming to create the ultimate team photo of Russian football club Zenit Saint Petersburg after the team won the Russian Premier League.
W+K created a series of images that capture Zenit’s “ascension to the football throne“, with the players as 19th century Russian aristocracy planning for their next onslaught. The regal announcement reads “Reign Supreme“. As over the top as the team’s 5th Championship.
David Smith, Creative Director at W+K: “Zenit are the new rulers of Russian football. And St Petersburg is the old royal capital of Russia. So it seemed appropriate to draw on that tradition to create the ultimate team photo for the club!”
The picture was shot in the Blue Room of the Yusupov Palace in Saint Petersburg by renowned fashion photographer Tim Bret Day just days before the last game of the season. Sky Sports dubbed the group shot “the best team photo ever”. And you can imagine what the image did on social media…