First there were creative agencies inspired by hipsters to advertise craftsmanship. Take this ad for beer brand Kornuit.

Today it’s fashionable to mock hipsters; Denham and recently top level domain ‘.Amsterdam‘ already did so quite funnily. Now Vodafone, in collaboration with Achtung!, has simply added a few beards to make sure we all get the picture. Nevertheless, it made us smile.

And, oh, before we forget it, there’s a message about triple play. New. Cheap. Something.

Produced by Czar and directed by Jelmar Hufen.