Roorda proudly presents its new visual identity – the image shows the new business cards. Their old logo, copied from the Dirk supermarket bag (invented by Roorda), is being replaced by a more dynamic logo. The reason is that Roorda over the years developed from a business retail agency to a full-service communication agency. The new visual identity should reflect this.

To create the new business cards all creatives contributed a different layout. The creative process was headed by ECD Joeri Jansen.