Last year we saw Jean Claude van Damme’s Epic Split for Volvo turning into a viral. That’s why Natwerk is paying tribute to the the Muscles from Brussels’ famous pose. It created a statue dubbed Jean Claude van Amsterdamme.
Frank de Ruwe, creative director Natwerk: “This split is known from legendary cinematic masterpieces such as Bloodsport, Kickboxer and Double Impact. Volvo even dedicated a commercial to him. Therefore the split deserves a statue and we created it.”
The agency is a big fan of street art and sometimes, when they have the time, it creates some itself. The hidden houses they created two years ago in Amsterdam’s Jordaan is also a nice example.
The Jean Claude can be found right next to Amsterdam Central Station, between two columns on Oosterdokstraat.