Surfing seems to be the new thing in advertising: a few weeks ago we wrote about the “Selfmade man” for Binck, Last week we wrote about 72andSunny winning Gold in Cannes for a Samsung film featuring people surfing; and yesterday we shared yet another bunch of people surfing in Decathlon bikinis.
But if there’s one brand that has a genuine reason for making a surf film it’s surf and snowboard brand O’Neill, based in Warmond, the Netherlands. That’s why it launched “The Unreasonable Film Festival“, centering on six filmmakers who were challenged to reimagine the modern surf film and present their own unique vision on this genre.
The filmmakers were chosen based on their previous works, originality and also the willingness to push boundaries and explore new territories. They all received funding from O’Neill but maintained the creative control and final cut of their work. The project collaborated with Amsterdam based agencies such as Deep Thought and Eyeforce for editing and shooting.