If moving your agency into a new building is a way to disrupt your way of working, Selmore is doing quite well. This is the third time they’re moving in only 7 years. The agency created a little film about it, called ‘moving content’ – thus being a metaphor for an agency adapting to the digital age.

Selmore’s previous move, in 2013, was also captured on film – or a in a moving storyboard to be precise. Just like the current film, it mocked the world of advertising – with phrases like “The employees all look hip. They have groovy hair, wear thick rimmed glasses and different kinds of sneakers.” It won the agency a few lamps at the ADCN awards.

We’re not sure if this film will win an award, but one thing is sure; a tradition is born. We’re already looking forward to Selmore’s next move.