Letting true Amsterdammers talk about football club Ajax makes easy content.

But since Ajax’ shirt sponsor Adidas briefed agency United State of Fans (TBWA) on an ‘activation’ the film couldn’t just be a feel good film. So the film is about giving away the season-2015/2016 shirt. To win the shirt Amsterdammers needed to perform a special trick; singing the Ajax song in a taxi, getting a 020 hairdo, winning in airhockey, hacky sacking a “bitterbal” into the mouth or eating a Surinam dish that makes you “boil”.

A bit of a messy film, but definitely giving a little peek into the Amsterdam culture.