Yesterday Charmine Assadian wrote that we should dare to make some more shocking ads, to entertain our dark side.

Another genre, still successful – and also not necessarily selling a higher purpose – is to superficially entertain our bright side. It’s exactly what this ad does – just like the previous Vodafone ad. It brings us feel good, nothing more, nothing less. With the help of Tinder, the Italian culture, a very romantic song, and – last but not least – a telco provider that finally sells affordable data contracts abroad.

Created by Achtung!, directed by Jelmar Huffen (Czar), shot by Gabor Déak and post and audio by The Ambassadors.