Periscope is Twitter’s live streaming service. And Grey Benelux the first agency (in the Benelux) to use it. Cause the agency knows that using a new medium in a new way is bound to generate PR.
In this case the agency had an ex burglar shoot a live burglary with Periscope – tagging two major shock blogs. And only after the (traffic-craving) media shared the news (already sensing that there was something wrong), insurer Nationale Nederlanden revealed that it was staged. Hopefully the consumer didn’t just see the staged footage but also learned where to get insured.
Produced by Filmgasten.