The Dutch army used to recruit cadets with the insightful “Can you handle the army?” In other words; only for the tough and brave. This proposition has lasted for some 10 years.

Now the Military has found a new insight. If we give young Dutchmen the impression that there’s a war (in Africa) on our doorstep, the game changes into defending our own country! Hence the somewhat farfetched, but much more urgent proposition “Our security starts with their safety”.

But let’s not focus on the propaganda. Let’s focus on the visual artistry. Impressive. With some quality digital post production.

Created by Steam, directed by Bram van Alphen, shot by Bjorn Charpentier, produced by Caviar and the post production was done by The Ambassadors.