Booking.com wants to activate its brand proposition “Wing It!”. That’s why Wieden+Kennedy asked its customers (and non customers) to tag holiday pictures with #wingityeah. A mechanism that’s quite old in the fast evolving world of social media activations.

What makes the activation interesting though is the fact that some of the pictures are turned into funny little GIFs by “leading digital artists”, such as Cari vander Yacht, Chris Timmons, Justin Gammon and James Kerr.

Here you can watch all the animations.