“A game that speaks for itself, thanks to its hyper realistic (in-game) next gen graphics” is how the press release aptly touts Wieden+Kennedy‘s new commercial for the latest Need for Speed game by Electronic Arts. If you’re into gaming, these are the kind of immersive visuals that make you completely lose touch with reality.
No need to add much to that. Except that the newly arranged Coolio track, Gangsta’s Paradise, was performed by the Czech National Symphony Orchestra – hired by music agency Sizzer.
Together with the voice-over, a dialogue from the 60s classic The Wild Angels, the trailer conveys a sensory greatness that makes consumers easily run to the store and buy the game.
Sound design and post production by The Ambassadors.