How do you drink a glass of Campari turned upside down, without spilling a drop, is what this film is trying to answer. You could also ask yourself; why would I want to do such a thing? But when you work with Lernert & Sander the right question is not that relevant. It’s their aesthetic, minimalistic and quirky answer that matters – and the signature style that makes us love the creative duo.
For this project – which is to launch Campari on the Japanese market – Lernert & Sander worded with Morihiro Harano, the Japanese multitalented creative director and founder of Mori Inc. Harano is known for videos such as I Won’t Let You Down for OK Go and Beautiful Engines for Honda.
The films were produced by Adult. L&S also worked with them on their recently released – and much talked about – music videos for De Jeugd van Tegenwoordig (3 videos for the price of one). The music and sound was done by Most.