New Year’s resolutions… The only resolutions we can think of are the pixelated ones our screens. Bit sad. So let us be inspired by, who, together with Wieden+Kennedy, created this aspirational movie-like resolution ‘trailer’.

“Turn resolutions into reservations” might sound a touch clunky, but does make a great insight. That is, we constantly plan vacations that we eventually have to cancel because work always comes first. Speaking of which, at you can often cancel your reservations just one day before you’ve actually booked. So turn your reservations into vacations could easily be their next proposition [wink].

Oh, before we forget it, on ‘Best 2016 ever‘ you can type out a resolution that will (quite randomly) translate into an inspirational travel tip (e.g. “Things to do in Chang Mai”). A nice brand utility (remember that buzz word?). So, Lonely Planet, watch your tail!

The film was directed by Camille Herren, shot by Marc de Meijer and produced by Brenninkmeijer & Isaacs. Post production by Glassworks and music by Amp.Amsterdam.