Samsung just announced its Lillehammer 2016 Youth Olympic Games partnership. And since 72andSunny did a great job two years ago at promoting the Winter Olympics in Sochi, the consumer electronics brand asked the Amsterdam based agency to help them again.
This time 72’s wonderfully ADHD-edited film shows what pressure and doubt looks like on young athletes. And thanks to this high-adrenaline film it looks great on them.
The film, collecting 7.5 million views on YouTube in a mere 10 days, was shot by Christopher Rigget, shot by Jeremy Rouse, produced by Biscuit Filmworks, edited by Stewart Reeves and post produced by Glassworks Amsterdam. Music by Amp.Amsterdamand and audio post by Wave Studios.