For Nike’s new LunarEpic Flyknit (a very light-weight, knitted running shoe with what we guess are anti-dust gaiters) Random Studio created a mind-blowing digital installation at NikeLab in London. In the ‘Infinity Room’ runners experienced “the future of running”. And since things have to happen on social media nowadays – “otherwise it didn’t happen” – the runners were able to share their run on Instagram. Besides Instagram, this film is also quite shareable, we reckon.