This month bicycle brand Van Moof launches its ‘SmartBike’, which is a bicycle that fixes some of the typical urban problems a cyclist runs into.

Direction duo Ine & Sanne, together with creative Glenn van de Dood, created some short how-to videos (aired as pre-rolls) and the compilation video featured in this post. Quite smart, though maybe next time Van Moof should invest a little extra – e.g. to hire a proper voice-over.

Produced by Cake, shot by Floris van der Lee and sound by Audentity.