After the immensely popular cuddly animal ‘Artis de Partis’ – almost part of the Dutch heritage – and the take-away outdoor stickers, Artis has launched yet another great ‘brand utility’; building blocks with which fans of Amsterdam’s zoo Artis can create any animal they like. The block kit costs €22,50 and comes with a booklet carrying 120 examples.

The concept and film, dubbed ‘Allemaal Artis’ (Everything Artis), was created by Part of a Bigger Plan and explains the product in a language that its target group can easily understand. Art director Christian Borstlap and founder of PoaBP has a long history in working for Artis – he was already responsible for Artis de Partis 12 years ago.

The music was created by Mocky, who lives in LA and is known for working with – among others – Mary J Blige, Jill Scott and Jamie Lidell.