Peter de Lange, Founder of LEMZ and Cannes Lions jury member for the Promo and Activation category, noticed that the best work was made from the purpose of the brand. Patrick van Haperen, Creative Lead at Red Urban and Direct Lions jury member, stresses that the Dutch creative industru needs to become more united. Find out more about their Cannes Lions jury experience in the videos below, which were made by MADE.FOR.DIGITAL.