Energy company Nuon is supporting the Amsterdam gay pride (to be held this weekend) by illuminating its huge, distinctive power station chimney in rainbow colours – just outside the ring road West. The fact that corporate brands nowadays all try to claim some gay pride – in commercials showing two gay men has become the standard for big banks that want to come across as inclusive – might feel a little opportunistic, but is a very good sign for the emancipation of gays nevertheless.

Photo was taken by Raf Beckers.