This blog is founded and managed by Wouter Boon and writes about Amsterdam advertising; its hotshops, its people and – of course – its outstanding advertising. I started the blog in 2008 by sharing my vision on marketing and advertising in short and snappy advertising reviews. Slowly but surely the blog acquired quite an audience and after a few years I started to add new categories (such as news, columns and interviews) and invite other professionals from the ad industry to share their opinions.

Today I am not as fanatic about filling the blog with content as I used to be – I decided to focus my time on being a strategist and Defining Creativity – but I still enjoy using this platform to give creatives with an opinion and those who make great work a podium.