180 Amsterdam

180 Amsterdam was founded in 1998 by Alex Melvin, Chris Mendola and Guy Hayward. The agency – with a second office in Santa Monica, CA – aims to create work that ‘gets the world talking’. And they do this with a 180 way of thinking. Or, as they say on the website; “Whenever you get into trouble keep going. Do a 180 degree turn. Turn the situation half way around.” With its many nationalities on board the agency is one of the most international ones in town. The agency is creatively lead by Alan Moseley.

Recent posts about 180 Amsterdam

Stretching football

Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful (but stretchable) Andrés Iniesta try out the jeans in a test lab – the latter was recently also spotted in Nissan’s test lab, for that matter.… More.

Review

Armistead Head of Planning at 180

180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and Powerade and Nike (regionally). Before W+K he was Senior Planner at Dare and member of the leadership team awarded Campaign’s Digital Agency of the Decade in 2009. In… More.

News

Wooding head of client services at 180

Megan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam Worldwide the past three years. Before Amsterdam Worldwide she was account director at M&C Saatchi and RAPP. At 180 she has been… More.

News

Lemz wins Grand Prix for Good

Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel. As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case also won its 13th Gold (Branded Content & Entertainment) and the agency became the second independent agency of the year… More.

News

Cutout worlds

Sometimes the same idea pops up at several places more or less at the same time. Two weeks ago we all saw the craftsmanship that went into the million Pound John Lewis Christmas commercial – “the Watership Down remake” – created by Adam&EveDDB. It looked like an animation, but was made physically, by hand, with… More.

Review

180 hires Sr Art Director Bartolucci

Tony Bartolucci has made a switch from DDB New York to 180 Amsterdam, becoming Senior Art Director. Bartolucci has worked in New York for 10 years, working for BBDO, Campfire and DDB, on brands like Starbucks, New Balance, Verizon, Snapple, New York Lottery and Foot Locker. In his new role he will work – among other brands –… More.

News

The land of Tika and Taka

This ad for Turkish Airlines with Messi and all the other FC Barcelona stars….oh wait, we mean Qatar Airways, of course. Forgive us the mistake, but half a year ago Messi was on a plane competing with Kobe to win the charm of a kid for Turkish Airlines – apparently no exclusivity was claimed… Then… More.

Review

The last of us

180 and production company Minivegas created this 60 second commercial for Sony’s new “horror survival” game The Last of Us. It took us a while to figure what exactly is happening, but fortunatley the press release explains that the character looking anxiously into the camera is slowly turning into a personage from the game. CG-wise… More.

Review

Tame the beast

Created by 180 Amsterdam for the überhip new barber Barber in the Binnen Oranjestraat 24 that not just does shaves and trims, but also offers you a whiskey when they’re taming your beast.

Ad of the Month

The magic wand

Sony Playstation introduces a new Harry-Potter-like game, “Book of Spells,” that turns your (motion) controller into a Magic Wand. This commercial – created by 180 Amsterdam – enlarges the qualities of the wand by giving it powers beyond the game – turning you into a rat and a cat into a huge chunk of cheese.… More.

Review

Singing Telegram

Remember when we used to send digital Christmas cards with a tune inside? Very web 1.0. This is the 3.0 version; a Western Union platform that allows you to perform a virtual duet and produce a personalized music video with Snoop Dogg, Timbaland, Sunidhi Chauhan or K’naan – at the time of writing not all… More.

Review

Amsterdam does well at Eurobest and Epica

With a track record like Tribal DDB it’s hardly a surprise that they became interactive agency of the year at Eurobest this year. Throughout the year they’ve been making great and award winning work for KLM and Philips. The climax of their award victory march has been Eurobest this week; out of the 12 nominations… More.

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ADCN’s expat night; don’t take Amsterdam for granted

Last Wednesday the ADCN (Art Director’s Club Nederland) hosted a session in ‘De Kring’ on the Rembrandtplein dubbed ‘XXX Expat’ (XXX is part of the city’s shield), with the noble aim of bringing two parts of the Amsterdam ad industry together; the Dutch and the expats. Some would say these two groups are surely two… More.

Event

In memoriam: Alex Melvin

180 co-founder Alex Melvin passed away peacefully in his Amsterdam home last Friday, August 12. He was 53. Alex, who bravely fought melanoma for three years, was comforted by family and close friends. He leaves behind his wife, Alison Melvin, and three loving children. For more than a decade, Alex played an integral role in… More.

News

20 shortlist nominations in Film (craft) for Amsterdam

With 13 shortlist nominations in film and 7 in film craft, Amsterdam should be able to win some more Lions tomorrow night. Of all these nominations 4 go to Nike ‘Write the future’, 3 to Heineken’s ‘The Entrance’, and one to Heineken’s ‘The Date’, which adds up to an impressive 8 film (craft) nominations for… More.

Event

Stephen Corlett becomes MD at 180

As from June 180 has a new MD: Stephen Corlett. He worked both on agency and client side, starting his career at Saatchi & Saatchi London with Kevin Dundas, who is now CEO at 180. After Saatchi’s, Corlett moved to Wieden+Kennedy Amsterdam where he worked alongside 180 ECD Al Moseley on Vodafone. He then led… More.

News

What you say during divorce, may last forever

What a beaut of a commercial. To understand it as a non-Dutch speaker, you need to know that the tattoos say things like: “If you’re gonna visit dad now, you can stay there”, “If you’re taking the house, I’m taking the boys”, and “Don’t you think your dad still wants to see you”. You can… More.

Review

180 designs inkfriendly Ecofont

180 created a new font, called EcoDIN. The font is designed to use less toner when printed – which gives the impression that ‘Eco’ stands for ‘Economical’. The font was inspired by the Ecofont by Spranq (an ad agency in Utrecht) – using 20% less toner. 180’s font, based on DIN Mittleschrift, goes one step… More.

News

180 wins ASICS for Olympics 2012

Good news for 180 Amsterdam; ASICS appointed the agency for its global communications around the London Olympic Games 2012 – after a competitive pitch that started last summer. 180 will also work with ASICS to launch key product ranges through 2011 and 2012. ASICS asked 180 to give emotional meaning to its ethos ‘Sound Mind… More.

News

At 180 they work hard and ‘play’ hard

If you want to believe Matt Beaumont’s brilliant novel ‘E’, then advertising is by far the most interesting industry to work in for starting exciting liaisons with colleagues – we’ll never forget the extremely funny ‘elevator scene’. If we may believe 180 Matt Beaumont was right. The agency developed a website that generates rumours. And… More.

News

Eurobest: Two Grand Prix for W+K and A’dam WW

Amsterdam won two Grand Prix in Film and Design at Eurobest in Hamburg, last Wednesday. Wieden+Kennedy was awarded the prestigious award for its epic Nike ‘Write the future’ commercial – alledgedly the most expensive commercial ever made. And for the same film it won bronze in Film Craft. Amsterdam Worldwide earned a Grand Prix in… More.

Event

Draftfcb (re)wins Nivea / 180 hires

Draftfcb will be the sole lead agency for Beiersdorf – owning personal care brand Nivea – as from January 1st 2011. The agency won a lengthy international pitch with among others TBWA\. For Draftfcb the pitch was led by international Chief Creative Officer Jonathan Harries and Amsterdam based ECD Dagan Cohen. For years both Draftfcb… More.

News

W+K wins gold at LIA for Nike’s ‘Write the future’

Wieden+Kennedy Amsterdam/London won gold at the London International Awards (LIA) for Nike’s ‘Write The Future‘ – in the category film. The campaign also won three bronze awards in the categories print, poster, and music adapation – the latter went to MassiveMusic for updating Focus’ hit ‘Hocus Pocus’. Grey Amsterdam won silver in print for Pink… More.

Event

Danger makes legend

This commercial kicks off an online Adidas game that allows you to play against random people on Facebook. You choose a city (from a team that plays the Champions League), then a part of your city, and then a move you would like to make against your opponent. It’s like rock-paper-scissors (where have we seen… More.

Review

Frogs win Dubai; ECD switch at 180

StrawberryFrog NY/Amsterdam won the pitch for the Downtown Dubai account, owned by Developer Emaar Properties (PJSC) – it was a three-way pitch with Saatchi & Saatchi London and Y&R London. Strawberry Frog Amsterdam can be happy with this second global account win since re-opening offices in Amsterdam. In july the agency won Emirates, another company… More.

News

MINI Countryman; NEED to have

Finally! We’ve been waiting for this all summer! But we don’t actually mean the new MINI Countryman. No, we are referring to a piece of advertising just being awesome. Something that is so well made that your rational brain doesn’t have time to wrap itself around it. Your limbic system simply screams: NEED to have.… More.

Review

Spectacular for Adidas F50 Adizero

Quite spectacular this outdoor ad for the Adidas F50 Adizero. Not only did Adidas change the tram stop benches, the real boots were also incorporated in the outdoor furniture. Created by 180, TBWA\BEC and JC Decaux.

Review

Sony Vaio does the job with rocket science

Talking about some slick advertising. Here it is. It starts like a movie trailer: “The first rocket to reach the moon had less computing power than today’s Sony VAIO notebook”. The trailer announces a branded documentary that shows how some whiz kids learn “rocket science” to launch a rocket with a Sony Vaio. The Hollywoodish… More.

Review

Sid Lee wins Adidas/ Arnold opens

Adidas is moving its digital account from 180’s Riot to Sid Lee. A worrying move for 180, since it makes Sid Lee, already working for Adidas Originals,  own yet another piece of the advertising pie. Through the grapevine we also heard that Boston based Arnold will be opening an Amsterdam office at the end of… More.

News

4 Film (Craft) Lions

On Saturday the last Cannes Lions were awarded to Amsterdam agencies in the categories Film and Film Craft. Silver went to the intelligent commercials made by TBWA\Neboko for IDFA – international documentary festival Amsterdam. Though we liked the previous concept a little better, the one showed in this post brings the message ‘You can’t make… More.

Event

Adidas’ Quest ends on Facebook

“And so this journey brings me here…”. The extensive journey started about a year ago with Messi as the Spark and the mysterious voice-over of Zidane explaining what was going on. To us the whole concept was a bit over-complicated. We never really understood what Zidane was trying to tell us – not only because… More.

Review

Adidas F50: it doesn’t matter how fast you are

With this rich, Sin City inspired ad, it looks like 180 Amsterdam wanted to display how easily it integrates so many different creative disciplines into one single piece of advertising. But just like the previous ad with Leonal Messi as The Spark and Zinédine Zidane as the voice over, the commercial is made primarily to… More.

Review

Boards Summit Europe 2010; the insights

What an inspiring event it was. Here are the insights we took home. The first key note speaker, Ed Ulbrich from Digital Domain, talked us through the process of getting the multi-platform remake of Tron to market. He showed what looked like a trailer of the movie ‘Tron Legacy’, but later revealed it was ‘just’… More.

Event

Creative Lounge: the big idea in digital

We were invited by the VEA (Association of Ad Agencies) to attend the second edition of Creative Lounge on Monday in Pakhuis de Zwijger. The night was hosted by Jelani Isaacs (Brenninkmeijer and Isaacs) and Claire Finn (U-Turn). Guests of the evening were Matthew Atkatz (Riot, digital arm 180), Romke Oortwijn (N=5), Raphael Mazoyer (Asics)… More.

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Epica: Kit Kat Jesus wins gold

Holland won 18 Epica awards – four times gold – last week in Belgrade. It ended fifth after Germany, France, Sweden and the UK.  Our favourite gold went to Kit Kat Jesus. Kit Kat pretended as if Jesus had been spotted in a Kit Kat bar and this news spread as quick as only internet… More.

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Moseley and Dundas joining 180

Al Moseley, partner and executive creative director at Hurrell Moseley Dawson & Grimmer (HMDG), has quit to join 180 Amsterdam. Though Mosley is responsible for the ‘M’ in HMDG, the agency won’t be changing it’s name. He will become part of the management of 180 together with Kevin Dundas, who’ll become managing partner. Before HMDG,… More.

News

Creative Lounge: Two worlds of advertising

Last Tuesday the VEA (Dutch Association of Advertising Agencies) and VCP (Dutch Association of Commercial Producers) organized ‘Creative Lounge’ – an initiative that brings the creative advertising scene together. The theme was ‘Two worlds of advertising’, referring to the clear distinction in Amsterdam between the typical Dutch agencies that make typical Dutch advertising and the… More.

Event

Sony makes believe it’s everywhere

We had to view this Sony commercial a few times, before we could fully appreciate it. The reason is that if feels a little corporate. As if Sony told its agency: make a big budget commercial, throw in massive special effects, show that we spend lots of money on R&D and please feature some of… More.

Review

Eurobest jury announced

This year Amsterdam is hosting the Eurobest festival, so as Amsterdam Ad Blog we thought it would be appropriate to pay a little more than average attention to it. As you you’ve been able to see in the banner on our website – that has probably become a little annoying by now – the festival… More.

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The retro advertising approach for Adidas

This ad was made by 180 Amsterdam – and photographed by Carlos Serrao – to advertise Adidas Climacool. There’s not very much to say about it – pretty much on brief, we guess. Except maybe that the press release said the shoot was done with “a slightly retro advertising all-in-camera approach”. We don’t really know… More.

Review

Marketing Tribune: Dutch ad agency survey

Marketing Tribune just published its yearly Dutch ad agency survey,  conducted by Intormart GFK. And because 180 Amsterdam scored so well, co-founder Chris Mendola (right) and Andy Fackrell were asked a few questions about the success of their agency. The results of the survey came from 865 advertisers, who answered questions about the awareness, preference… More.

News

Adidas’ Super 7; sports heroes with human traits

This web commercial, with Veronica Campell-Brown, was made by RIOT – the digital arm of 180 Amsterdam. The campaign is called Super 7 – after the invincible cartoon heroes – and made for Adidas Running. It features 7 different track and field athletes and their individual ‘super human’ qualities and personalities. The athletes are Tyson… More.

Review

Grey: Here today. Where tomorrow?

Grey announced yesterday that Hazelle Klønhammer will become the new MD of Grey Amsterdam. Klønhammer follows up Dick Klicks. Klicks moved to Grey EMEA in March and only a few months later he left Grey altogether to work for Tomorrow Design. Though her name sounds Scandinavian, Klønhammer was born in Australia and moved to Amsterdam… More.

News

Grand Prix for Tribal DDB

This weekend ‘Carousel’ for Philips, made by Tribal DDB, won a Film Grand Prix in Cannes! Last week the online case was already awarded with a silver Cyber Lion. According to film jury member Richard Bullock (180 Amsterdam) the jury was unanimous and quick to decide that this was a Grand Prix. David Lubars (BBDO),… More.

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Amsterdam is creative talent trap

How Amsterdam Became the Industry’s ‘Talent Trap’ is the title of an article by Rupal Parekh of Advertising Age, published this weekend – the term ‘talent trap’ is actually quoted from Philippe Meunier, chief creative officer at Sid Lee. An interesting article about Amsterdam as magnet for agencies and creative talent. Paul Lavoie for example,… More.

News

Adidas F50i: complicated but cool

Talking about production value! After shooting a documentary, Adidas and 180 Amsterdam thought it was time for a movie – or at least a trailer! ‘Every team needs the spark’. If you’re interested in football (or ‘soccer’ if you like) you might know that Messi indeed is that spark. A magical player. But if you… More.

Review

Inside the black (Adidas) jersey

Yesterday we were invited to attend the world premiere of the documentary Inside The Black Jersey in the Amsterdam Film Museum. The film – initiated by 180 Amsterdam and produced by U-Turn (the 180 production arm) – is a close and intimate portrait of the national rugby team of New Zealand; the All Blacks. Since the team… More.

Review

Amstel Pulse viral inspired by Pavlov

We came across this 180 viral for Amstel Pulse – the new hip longneck from Amstel. The bottle was designed by VBAT and won a golden lion in Cannes last year. The beer is now slowly and subtly introduced in the Netherlands – hence the viral approach. We had the honour to taste the beer… More.

Review

The new age of storytelling

Last Thursday Boards Magazine organized their first European creative ‘workshop’ in Amsterdam. The theme of the day was ‘The New Age of Storytelling’. Alex Melvin (founder of 180 Amsterdam) and Mark Aink (general manager of S-W-H) co-hosted the day and invited an interesting mix of international and Dutch speakers with different creative backgrounds and inspiring… More.

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Perfect Fools and de-construct in A’dam

The international agency Perfect Fools hired Tim O’Kennedy as non-executive director. The Swedish online agency that opened its Amsterdam office only this year, wants O’Kennedy to expand the international business. Last year O’Kennedy unexpectedly left W+K Amsterdam. Another online agency opening an Amsterdam office is London-based de-construct. It will be managed by Neil Bedwell. Bedwell in… More.

News

180 makes Green song

This happy ‘Green Song’ is made by 180 Amsterdam for MTV Switch, a platform raising global warming awareness among the typical MTV target group. A very noble initiative – although a cynic might say it is exactly the kind of ‘green painting’ the commercial talks about. Anyway, the commercial itself is of course very well… More.

Review