180 Amsterdam was founded in 1998 by Alex Melvin, Chris Mendola and Guy Hayward. The agency – with a second office in Santa Monica, CA – aims to create work that ‘gets the world talking’. And they do this with a 180 way of thinking. Or, as they say on the website; “Whenever you get into trouble keep going. Do a 180 degree turn. Turn the situation half way around.” With its many nationalities on board the agency is one of the most international ones in town. The agency is creatively lead by Alan Moseley.