Mediarepublic likes innovation and knows exactly what’s going on in the digital world. Its MD, Bas Verhart, is founder of Picnic, an annual international cross media conference that brings together creative minds and innovators to share their knowledge. Although online is the agency’s specialty, Mediarepublic is known for their integrated approach. It works for clients like Unilever, Philips and Samsung.

www.mediarepublic.com

Herengracht 386
1016 CJ Amsterdam
+31 (0)20 797 7900
esther@mediarepublic.com

This is quite an innovative ad for Samsung. We’re a bit late showing it, since the Olympics are already over, but the mechanism of this ‘spectacular’ is quite impressive. The video basically speaks for itself; you can film and mail yourself directly from the interactive tram halt. The content is a bit lame, but we’ll forgive Samsung. At least we’re getting the message that de Samsung Omnia has an app that allows you to follow the Winter Olympics wherever you are – although we have to say that we could do the same with the offcial Vancouver App on our iPhone. Anyway, it was made by Media Republic and 2010 in collaboration with JC Decaux.

At PICNIC 2008, Bas Verhart - CEO Media Republic, founding father of Picnic and member of the Innovation Platform of the Ministry of Economic Affairs - presented the Paint The World Orange competition. This contest challenges the (international) creative industry to develop innovative marketing concepts, tools and ideas to position the Netherlands as an international hub for creative talent, and a global force in innovation. From all entries, five candidates will be asked to further develop their ideas. The jury – led by the famous Dutch designer Marcel Wanders – will announce the winning concept in the Spring of 2009. Bas Verhart: “We’re asking the creative industry to come up with good ideas. It could be a tulip shaped island, but anything will do as long as it’ll work”.