Achtung!

Achtung! was founded in 2005 by ex Lostboys Dick Buschman and Mervyn ten Dam and is one of the leading digital agencies in Amsterdam – it was awarded 3 times Dutch Interactive agency of the year, and continues to prove its sense for engaging ideas and love for perfection with multiple FWA’s, Webby’s, and Cannes Lions. The agency finds it important to stay close to its people-centric philosophy and aims to “connect brands to the real world through provocative stories and intuitive services“. Achtung! works for many different international and local (and loyal) clients, like Vodafone, Volkswagen, Philips, Orangina and 3FM (radio).

Recent posts about Achtung!

The stalking stroller

Only yesterday we wrote that in advertising you don’t know what’s real anymore. Well, here is a good example. The film confuses us. It pretends to be ‘real’ but the bad acting gives away that it’s not. Maybe the only real thing in the film is the Facebook comment… More.

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Entertaining our bright side

Yesterday Charmine Assadian wrote that we should dare to make some more shocking ads, to entertain our dark side. Another genre, still successful – and also not necessarily selling a higher purpose – is to superficially entertain our bright side. It’s exactly what this ad does –… More.

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Triple beard

First there were creative agencies inspired by hipsters to advertise craftsmanship. Take this ad for beer brand Kornuit. Today it’s fashionable to mock hipsters; Denham and recently top level domain ‘.Amsterdam‘ already did so quite funnily. Now Vodafone, in collaboration with Achtung!, has simply added… More.

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Mark Muller is always on

When Draft’s Head of Strategy Marc Leurs left for TBWA in 2007, he received a role of duct tape that said something along the lines of “Shut the fuck up!” – because he was always talking. FHV’s ECD Mark Muller, who is switching to digital agency… More.

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Uncommon open for applications

A few weeks ago Uncommon, the first cross-agency advertising traineeship, was officially launched by Natwerk, Sue, Achtung! and Dawn. Uncommon this week announced that it starts to take applications. The 2-year traineeship will be available for 4 creative, strategic or digital thinkers, who will spend… More.

News

Achtung! launches service design label Studio Kraftwerk

Achtung! is introducing a new label; Studio Kraftwerk, an agency that offers service design, which means helping brands connect to its customers through connected devices. The vision behind it is that in our increasingly digital world the product often is the experience. Daniel Sytsma, creative… More.

News

Afterglow, The Game

It’s rather old school to ask your agency to create a game out of a successful commercial. But in this case we understand. First of all, because we can imagine that Philips wants to further capitalise on Afterglow, the stunning film (created by Sweetgrass) of… More.

Reviews

Uncommon

Uncommon is seeking the uncomfortable in the comfortable. Uncommon are those who dare to fly without wings. Uncommon is seeing big, in small. Uncommon is 4 agencies, 3 months each. Dawn, Natwerk SUE and Achtung! launch the first cross-agency advertising traineeship program in the Netherlands (maximum age… More.

Inspiration

Imagine 306 kilowatts

Electrified. A bit of a lazy pun, but that’s how we felt when watching this ad. When you normally talk about the power of a car, you talk about horsepower. And we can all, more or less, imagine what the power of a horse is.… More.

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House of Tablets

We all more or less know that today’s thermostats are smart little gadgets. But this animation (click CC in Vimeo for English subs) created by Achtung! (concept) and PlusOne (production) for Eneco, featuring Toon (“display/show”) and – quite inventively – a tablet in the shape of a… More.

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Seamlessly Digital

The third edition of Digital Dinner is announced; November 6th prominent creatives from Amsterdam and other parts of the world will gather at the new Volkshotel club to exchange thoughts on the intersection of creativity and technology. The theme this year is ‘Seamlessly Digital’. As usual… More.

News

Brush Busters

Brush Busters is an awesome new app created by Philips Sonicare and Achtung! teaching kids how to brush their teeth properly. The app, created for the American market, uses cartoon figures, storytelling (excuse the word) and gamification. The app is equipped with  a timer and different storylines… More.

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Daniel Sytsma partner at Achtung!

Per September Daniël Sytsma is partner at Achtung!, where he has worked as a designer since 2007. As a hybrid between strategy, concept and design he evolved into being creative director. Dick Buschman, founder of Achtung!: “With Daniël becoming shareholder in our agency we are incorporating strategy,… More.

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An ode to the wind

Wow, what a beautiful animation, consisting of 7000 individual objects made from virtual paper and bringing an ode to the Dutch wind. As you can see the story explains that the wind brought the Netherlands a lot; being able to live below see level and… More.

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Biteman

Luis Suárez has become a raging internet meme by biting his opponent Giorgio Chiellini from Italy in the shoulder during the Worldcup of football in Brazil – the third time already he’s showing this toddler-like behaviour. Achtung! successfully jumped on the opportunity creating Biteman, a… More.

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Let’s skip the Dutch

Jules Tervoort and Mischa Rozema (Post Panic) present the making of the ambitious international feature film ‘Sundays.’ Foto credit: Merten Snijders. A gutsy blogpost by Bert Hagendoorn resulted in a dedicated Creatie magazine and first live-event at Pakhuis de Zwijger, both brand named Dutch Digital Design.… More.

Events

Nihom becomes partner at Achtung!

Head of Strategy at THEY, Boris Nihom (32), is becoming partner at Achtung!. After 8 years THEY Nihom thought it was time for a change. Nihom: “Achtung! is very much in touch with the zeitgeist, understands the desires of modern advertisers and knows what activates consumers.… More.

News

Holland wins 6 Webby’s

Last week the Spinawards were awarded to the best digital cases in the Netherlands. That was just a Dutch affair. You would guess that internationally the Webby’s are a better indicator. But when looking at the winners, the show doesn’t seem to represent the best… More.

News

Digging for gold

When a digital agency makes a commercial like this, you know that the distinction between traditional and digital has really become outdated. And we understand why; South Africa – where the light is much smoother – makes a more pleasant working environment than a sweaty… More.

Reviews

Clad in gold

For the yearly 3FM Awards Achtung! together with 3FM came up with a new theme. Or maybe we should say; colour theme. As gold is the colour of success, awarded artists in this film are literally clad in gold. So, no cheap sculpture or piece… More.

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Blind trade harvest

A few weeks ago we wrote about Porsche’s Blind Trade campaign, created by Achtung!; trading your car for the newest model Porsche without having actually seen it. It has proved a “no-brainer” (as we predicted); already 10,000 people have offered their car for trade on… More.

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Blind Trade

Would you blindly trade your car for the newest model Porsche? A no-brainer, right? Well, apparently not, cause together with Achtung! Porsche turned it into a digital activation. Through a dedicated page you can submit your car to be traded in for the newest Porsche,… More.

Ad of the Month

Hungry for knowledge

How hungry the Dutch advertising youngsters are for knowledge, became clear when the first ‘RA*W Agency session’ of 2014 was sold out in 2 minutes. 174 people signed up via Facebook for the event that took place last Wednesday at Achtung!’s headquarters. Due to limited… More.

Events

Dutch Digital Design

There is a new brand in town; Dutch Digital Design, celebrating the best digital design, not just from agencies, but also aesthetic and innovative designs by start-ups and independent creatives. The brand is an initiative by Bert Hagendoorn, who works as independent consultant for many… More.

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KLM Space big winner at Eurobest

With 1 Gold (Interactive), 4 Silver (Interactive, Design and Mobile) and 3 Bronze (Interactive and Promo & Activation) one of our personal favourites, KLM Space by DDB & Tribal and Rapp was the big winner during this year’s Eurobest – from Dutch point of view… More.

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What’s in a name?

Painful, if you recognize yourself in this film as the expert who tells Michael Mikrivaz (anagram for Kazimir Melevich) that Malevich’ work is not good enough to enter the art academy. It reminded us of Banksy selling his work incognito for $60 apiece and hardly… More.

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Explicit Tours

Especially for the Museum Night, this Saturday, Achtung! developed an app with which you can look at the Malevich exhibition in the Stedelijk with some layman commentary of Dutch celebs. They say things like: “He must have been on mushrooms when painting this” and “You… More.

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Serpenti & Company

“Digital Creative Director” Gaston Serpenti has left Anomaly Amsterdam – after 1.5 years – to launch his own venture Serpenti & Company, a collaborative company that supports advertising agencies with digital brand advice and that will develop self-owned ‘microbrands.’ Before Anomaly, Serpenti was founder, partner,… More.

News

Bannerbahn

A typical Achtung! concept, integrating on and offline in a playful way – and digital concept of the year, if you ask us. With this “Bannerbahn” the agency brings digital to the streets, or the streets to digital – depending on how you look at… More.

Ad of the Month

Hashtag holidays

How to become the mobile roaming provider of the Netherlands, is what the briefing for this concept might have been asking THEY and Achtung! Instead of simply telling Vodafone where you want to go to, you tell them on this dedicated website (built by Random) which… More.

Reviews

Grand Prix for Ogilvy

Yet another Grand Prix for an Amsterdam agency! Ogilvy last night won the ‘grandest’ awards of all in ‘Best use of Integrated Media’ for funeral insurer Dela. For the same campaign it also won Silver in Corporate. The third one in total now – the… More.

Reviews

Cayenne FM

How do you get people to do a test drive in your Porsche Cayenne, when they are too lazy to get out of their own car? Well, first you hire Achtung! (and Apollo Media), of course. They’ll come up with a ‘radio-driven’ test drive. At… More.

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Staring is caring

It seems that this campaign, created by Achtung! for Stop Aids Now!, is primarily targeted at men. Through the dedicated ‘Staring is caring’ website, you can check out three sexy women – from the back. You start at their feet and can slowly scroll up… More.

Reviews

Big in form

Christian Borstlap proudly presents 5 (out of 7) bulbs to the press – photo by Matthijs Immink.  Unfortunately it took us half a week to recover from the ADCN (Art Director Club Netherlands) awards (read: the party afterwards). Which is why only now we’re able… More.

Events

Best of the SpinAwards

Last Thursday the SpinAwards were awarded to the most digital clients, agencies, and ideas. Achtung! was the big winner with one Gold (Das Interland for Volkswagen) and three Silver (‘Tour dus Sofa’ for Skoda – an interactive game around the Tour de France). On top of that… More.

Events

Russian top-talent visits Dutch agencies

Apart from Putin, there was another group of Russians visiting Amsterdam this week; IKRa (their equivalent of the Swedish Hyper Island) – last year it was Barcelona, this year Amsterdam. The digital students were invited by MediaMonks to work on briefings and pitches for Red Urban, Achtung!, JWT… More.

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Speakers Digital Dinner announced

Last month we wrote about the next edition of Digital Dinner Amsterdam. Today the speakers are officially announced; Maximilian Madile (Google Creative Lab, London), Ted Persson (Great Works, Sweden), Carl Waldekranz (Tictail, Sweden – “Start your free online store”), Elizabeth Valleau (R/GA, NYC) en Benjamin Palmer… More.

News

Digital Dinner is back

For the second time Emerce organizes Digital Dinner – in collaboration with Bert Hagendoorn, Achtung!, and online magazine Pop The Campaign. Digital Dinner is a get together with Amsterdam’s best digital creatives. During the evening, moderated by Mervyn ten Dam (Achtung!), a selection of ECD’s… More.

News

Product placement 2.0

This is product placement 2.0. A second screen app that turns product placement into a game. Developed by Achtung! for the new RTL drama series Divorce, about three guys who share an appartment, because they are all in the middle of a divorce. The game… More.

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Amsterdam winners at Eurobest

And the winners are… Doom & Dickson, Publicis, and Lemz won Gold at Eurobest this year. Our very favourite Hema push-up bra won gold in PR (which should have been Gold for making a sound casefilm, really), and Silver in Promo & Activation. ALS’ ‘I’ve… More.

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The Company Voice of Holland

Vodafone introduces The Company Voice of Holland, a smart variant of the popular talent show on TV. Together with agencies Achtung! and THEY, Vodafone is looking for the receptionist with the best voice. The online audition – built by This Page Cannot Be Found – is… More.

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Share like a boss

To promote its Prepaid+ subscription Vodafone has introduced the hashtag #delenalseenbaas (‘share like a boss’). It celebrates the phenomenon of ‘oversharing’. The most superfluous tweets – like “I think my hamster has a cold” – using the campaign hashtag are put in the spotlights on a dedicated website.… More.

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Starbugged

Quite useluss, but entertaining enough for a Friday afternoon, this Facebook app created by Achtung! and Superhero Cheesecake. If you don’t have a Starbucks near you, but just love the experience of your order being taken, you can do it at Starbugs. The app is… More.

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Up Holland Up

Volkswagen – ‘mobility sponsor’ of the Dutch Olympic team – created this modified Volkswagen Up together with Achtung! and B-Lex. Just to translate the pun; the title of this campaign is a variation on Hup Holland Hup, which more or less translates as ‘Go Holland Go’.… More.

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Tribal, Y&R and Achtung! win 6 Cyber Lions

Tribal DDB did well last night in the Cyber category, winning four (!) Lions for Obsessed with Sound: Gold (sound), Silver (website), and two Bronze (integrated and user interface). The interactive website Tribal created for Philips made it possible to very smartly single out any… More.

News

Das Interland

For those of you who don’t know who the characters in this picture are; Frank Rijkaard and Rudi Völler. The only reason we can think of for choosing them as the icons of this Euro2012 penalty kick app (both on mobile and Facebook), is that… More.

Reviews

Digital Dinner Amsterdam

On March 22nd, 2012, Emerce, Achtung!, Bert Hagendoorn, Pop The Campaign, and Creative Social organized a Digital Dinner at restaurant Raïnaraï. Photos by Roy del Vecchio (roydelvecchio.com). All photos here.

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A creative, social, and digital dinner

We were invited to Digital Dinner at Rainarai, an Aglerian restaurant in Amsterdam. Though the food was wonderful, the portions were a bit meager. And since there was plenty of alcohol, we’re writing this piece a bit hungover. But the good news is that the… More.

Reviews

Digital Podge Amsterdam

On June 10th 2011, the digital podge was held in Amsterdam. It was organised by Achtung! and Bert Hagendoorn and sponsored by the Adobe User Group. The day started with a reception at the Mayor’s official residence on the Herengracht. We were then taken on… More.

Events

Digital Dinner Amsterdam

Last year we were invited to the Digital Podge, an informal get together of digital minds. Now there’s yet another digital dinner in Amsterdam, held on the 21st of March, literally called ‘Digital Dinner’. It is organized by Emerce, Achtung! (that also initiated the Dutch… More.

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‘Elfstedentocht’ app for the bare facts

Chances are we’re going to have an ‘Elfstedentocht’ (Eleven-town-tour) next weekend; a 200 km ice skating tour through the province of Friesland. What’s unique about the tour is that on average it’s only held once every 7 years. The reason is that the ice needs… More.

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Vodafone’s Grand Prix in tiny Roggel

Recently Achtung! created quite an unusual campaign to communicate Vodafone’s fiber internet; in the small town of Roggel (Limburg) a real race track was laid out around the center, where celebrity Jenson Button raced his Formula 1 car against the locals – who were racing… More.

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Every ‘Like’ a condom

Brands that beg for Likes – without presenting any Likeable content – don’t really understand how social media work. We usually don’t ‘Like’ these brands, because they just want to spam your Wall. But when every Like begged very smartly represents a condom to support… More.

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Grand Prix of Roggel

Roggel is a rustic town with only 4100 inhabitants. And this short film, directed by Andreas Pasvantis (328 Stories), wonders whether they are ready for Vodafone’s speed. Normally, you would relate this question to the speed of Vodafone’s network, but when you ask Achtung! to… More.

Reviews

Dutch Podge

Last Friday the digital Podge was held in Amsterdam. The podge (meaning ‘small belly’) was founded in 1994 by Phil Jones (right in picture). What started out as an informal dinner between design professionals has now branched out into sports and digital. The digital podge… More.

Events

Skoda Yeti Night Catch

Yet another car activation by Achtung! for Pon, the biggest Dutch Volkswagen (group) distributor in the Netherlands. This time for the Skoda Yeti. The concept, dubbed ‘Yeti Night Catch‘ resembles Achtung!’s successful ‘Catch the Polo’ from 2009, since the consumer has to catch a moving… More.

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Are you LinkedIn or Out?

Here’s yet another brand that uses social media statistics to show how cool (or not cool) you are – yesterday we wrote about Hi using Facebook stastistics. This concept for Volkswagen, called ‘LinkedUit’, not only uses your LinkedIn data, it also allows you to battle… More.

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Nike’s Write The Future (W+K) wins big at ADCN Awards

Write the future did what most of us expected, it won big last night at the Dutch Art Director’s Club (ADCN) Awards: the Standing bulb (read: Grand Prix) and three golden bulbs (Integrated, Film, and Print/Magazine). MassiveMusic also won an award for the music in… More.

News

Digital Podge coming to Amsterdam

The Digital Podge is a get together of ECD’s and MD’s that work in digital. It was founded in 1994 by Phil Jones. The idea is to get the creative digital leaders together in an informal way to talk about their business. When Achtung! visited… More.

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Achtung! enters Society of Digital Agencies

Achtung! enters the Society of Digital Agencies (SoDA), a network of the leading digital agency’s, like B-Reel, Profero and Perfect Fools. The society conducts research, shares knowledge, and exchanges professionals in order to professionalize the digital marketing and communications industry. Achtung! was invited to join… More.

News

Vodafone finally finds a ‘steady’ proposition

“Online gaming with mobile broadband, Vodafone is ready for it” is what the voice-over tells us. We like it. Finally. In June 2009 agency THEY won the Vodafone account together with Achtung! – the latter agency was primarily responsible for the digital work. Since then… More.

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Vodafone: as fast as Hamilton in Formula 1

On September 13th the World’s youngest Fomula 1 racer, Lewis Hamilton, will compete against a virtual racecar, built up from 28.800 Facebook profile photos – we’ve also uploaded our own. The question is, who will finish first; Hamilton in a racecar, on a 2.7 Km… More.

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2 x design gold for BBDO and A’dam WW

Last night Amsterdam won 2 golden design Lions. Amsterdam Worldwide for its Onitsuka Tiger Tansu sneaker (picture) and FHV BBDO for its black Mars packaging (almost) without the iconic Mars logo. Consumers received a sheet of letter stickers to create their own text on the… More.

News

Achtung! interactive agency of the year

Last night at the SpinAwards – the awards for digital advertising – Achtung! regained the title ‘interactive agency of the year’ – in 2008 the online agency also won the prestigious title. A logical choice, since Achtung! was the most nominated and awarded agency around.… More.

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O’Neill introduces virtual surfing with AR game

Two weeks ago we already mentioned that augmented reality (AR) is picking up in the world of advertising. But as far as we know this is the first time it’s being used for an online game. In this game for surf brand O’Neill – created… More.

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Madame TreSesti can ‘read’ your social networks

Vodafone, with a seemingly unlimited budget for cross-media communication, has launched yet another online thingy. Last year Vodafone introduced Vodafone 360; the answer to how the hyper-connected consumer can manage its different online social tools, like Facebook, Twitter, etc. Vodafone 360 integrates these different platforms… More.

Reviews

Who wants to be a prepaid millionaire?

What a catchy name for an activation campaign. And what a simple and strong idea from online agency Achtung! to engage prepaid callers – regardless their provider! It doesn’t need much more explanation than the name suggests. If you register yourself as a prepaid caller… More.

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Treasure hunt for Vodafone’s mobiles

We ended our last post about Vodafone with ‘to be continued’. Why? Because we were surprised that Vodafone’s new, distinctive characters (the ‘mutated guinea pigs’) weren’t used at all in Achtung!’s brand activation, ‘Upgrade a stranger’. And while Vodafone internally is still being divided over… More.

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Vodafone introduces mutated guinea pigs

This commercial by THEY for Vodafone, is the talk of the (advertising) town at the moment. No wonder, the mutated guinea pigs are kind of odd. But we think it’s very brave of Vodafone to adopt such a distinctive ad property and respect THEY for… More.

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Marketing Tribune: Dutch ad agency survey

Marketing Tribune just published its yearly Dutch ad agency survey,  conducted by Intormart GFK. And because 180 Amsterdam scored so well, co-founder Chris Mendola (right) and Andy Fackrell were asked a few questions about the success of their agency. The results of the survey came… More.

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JWT wins Belastingdient

Finally UbachsWisbrun/JWT seems to have taken the big turn. Through Adformatie we learned that the agency has won the prestigious Belastingdienst (National Tax Collectors Office); a several-million-account. DDB, Publicis,  Roorda and Imagine were also involved in the pitch. Through the grapevine we learned that at… More.

News

Pak de Polo; on-offline activation

With the BMW test drive – a live, webcam broadcasted, online test drive – we already had a peek in the future of ‘on-offline’ activation. And although Pak de Polo (catch the Polo) seems heavily inspired by the BMW concept, this new Volkswagen campaign by… More.

Reviews

They/Achtung! win Vodafone

After having worked for 7 years with UW/JWT, Vodafone this February announced it wanted to reconsider its communication strategy. The brand that facilitates communication had noticed that its target group had changed its way of communicating (well spotted!). No less than 7 agencies participated in… More.

News

Webby’s go to Achtung! and BMM

Achtung! won both the jury’s and the people’s Webby with its  banners for Volkswagen. The banners are interactive lay-overs that promote different Volkswagen innovations. One of the banners shows a guy parking his car in between two news items. After first bumping into them, the park… More.

News

ADCN Lamps for analogue minds?

From a creative perspective, the ADCN Lamps are the most desirable awards; they represent the BIG ideas – nothing else. So it makes you wonder why this year only 2 Silver Lamps went to the category ‘interactive’ (Selmore/Achtung! and Skipintro); mainly traditional advertising gets awarded!… More.

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Lemz digital agency of the year

Thursday night the Golden and Silver SpinAwards were divided between the best Dutch digital and cross media agencies. For the first time the winners weren’t kept in suspense until the official award night in the Gashouder, because Adformatie (the Dutch ad magazine) by mistake distributed… More.

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Achtung! launches new Skoda Octavia

Achtung! launched yet another interactive car-introduction-site. ‘Interactive’ with a capital ‘I’ this time, cause the new Skoda Octavia has been displayed (offline) in different big cities, while online you can operate them. On the dedicated website the passers-by with a WTF-expression on their face are… More.

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Achtung! Oktoberfest

Interactive agency of the year Achtung! is throwing a housewarming party to celebrate its 3,5 year anniversary and to show their ‘neue heimat’ (meaning: their new office).

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