AKQA

Though their logo is not so web 2.0, their work definitely is. AKQA, with offices all over the world, has an interactive profile and opened their Amsterdam office in 2007. Its over 700 employees worldwide helped the agency win a ridiculous amount of interactive awards in the past years. Internationally, AKQA recently scored lots of exposure with an alternate reality game for McDonalds, called The Lost Ring.

Recent posts about AKQA

Rob McIntosh creatively leads AKQA

AKQA has appointed Rob McIntosh to creatively lead both AKQA’s Amsterdam and Berlin offices. McIntosh has over 20 year’s international working experience in the US, Germany, The Netherlands and Singapore. Before joining AKQA, he was Creative Director of frog design, Lead Interactive Consultant at BMW and Associate Creative Director of Apple’s Retail Team. Commenting on… More.

News

Nick Bailey leads glue isobar

glue Isobar, part of Aegis plc, has appointed Nick Bailey as Executive Creative Director. This major appointment for the agency comes after a six-month international hunt for the new head of the creative department. Bailey joins from AKQA where he has been ECD for the past four years. He will oversee the entire creative output… More.

News

KesselsKramer opens office in LA

Robert Fagan, David Charles and Eric Barrett, outside their KesselsKramer LA office Since this summer KesselsKramer has opened a new office in LA. KKLA, situated in a former communist bookstore in LA’s Chinatown, already employs 16 people, working for three different clients; Ubisoft, Museum of Comtemporary Art, and a liquor brand. KKLA is led by MD Eric… More.

News

PICNIC 2012; Shared ownership

This year PICNIC was all about new ownership: the movement of empowerment of the people and taking responsibility, as citizens as well as organizations. The talks and workshops revolved around how to develop and realize solutions to collective problems – all with a focus on people: creating and sharing value for people. This year’s host Alice Taylor… More.

Event

Tomorrow Awards

The Tomorrow Awards, founded by Ignacio Oreanumo, were held in Pakhuis de Zwijger on November 17th, 2011. A night of lots of booz and some great speakers: Paul Lavoie (Taxi), Nick Bailey (AKQA), Carl Johnson (Anomaly), and Jean-François Bouchard (Sid Lee) – more info on AAB. Photo’s by Sigol Eschkol. All photos here.

Event

Total racket control

We can imagine that when you get a brief for a new EA game it will often tell you that the gameplay is new, improved, and more realistic than ever before. To demonstrate this the most obvious thing to do is to show some in-game footage and lift a little corner of the veil of… More.

Review

Creative Director Rui Vieira joins AKQA

AKQA Amsterdam has appointed Rui Vieira to the role of Creative Director. Azorean-born Vieira worked at Fullsix Group in Lisbon. Before he worked on brands like McDonald’s, AXE, Playstation, and the popular portugese beer Superbock. Vieira is also known for organizing and producing the International OFFF festival in 2008 and 2009. About his move: “AKQA… More.

News

Amsterdam does well at Eurobest and Epica

With a track record like Tribal DDB it’s hardly a surprise that they became interactive agency of the year at Eurobest this year. Throughout the year they’ve been making great and award winning work for KLM and Philips. The climax of their award victory march has been Eurobest this week; out of the 12 nominations… More.

Event

The Tomorrow Awards; we live in exciting times

Paul Lavoie, Taxi, talking about the power of doubt at the Tomorrow Awards Yesterday we were at the Tomorrow Awards, the award show that is to inspire the industry to innovate faster, as Ignacio Oreamuno explained in his welcome speech. It proved quite a long afternoon – at some point turning into a night –… More.

Event

Nike’s ‘Copa Barrio’ = Copa America (at grassroots level)

W+K Amsterdam was asked by Nike to create an integrated campaign to celebrate the South American Copa America, which is being held throughout July in Argentina. The result: ‘Copa Barrio’. There are two films, one for Brazil, featuring Neymar with funky hairdo, and one for Argentina, featuring Pastore, Higuain, and Tevez – we’re showing the… More.

Review

AKQA Amsterdam hires Laurence Parkes

Laurence Parkes has been appointed as Strategy Director at AKQA Amsterdam. Previously he was head of digital strategy for WCRS in London. Parkes initial focus will be the Heineken account. Prior to WCRS, Parkes worked at DDB and BBH in London. He’s been awarded with IPA Effectiveness Award for the successful Marmite Love/Hate campaign in… More.

News

Google AdWords thanks customers on its birthday

Google AdWords can easily be called the best advertising invention ever – anyone can use it, it’s well targeted, efficient, and cheap. The product is so successful that it gave Google a whooping $24 billion dollar revenue in 2009. This year marks the 10th anniversary of AdWords and that’s why the juggernaut wanted to thank… More.

Review

Boards Summit Europe 2010; the insights

What an inspiring event it was. Here are the insights we took home. The first key note speaker, Ed Ulbrich from Digital Domain, talked us through the process of getting the multi-platform remake of Tron to market. He showed what looked like a trailer of the movie ‘Tron Legacy’, but later revealed it was ‘just’… More.

Event

Nike Sportswear makes it rain on the moon

Here’s a commercial, or better, a product shot made by AKQA for Nike ‘Sportswear’ – paradoxically that’s Nike’s fashion label. The shoes are called the Lunar Everyday and the money made on them goes to the Lance Armstrong Foundation. We don’t know who this bloke is, nor why exactly he is running in the rain… More.

Review

Nike gets mixed up with Foot Locker

A few weeks ago we wrote about Nalden that went on an Air Max 1 journey for Nike. Here’s yet another campaign with Nike playing the leading role. The dedicated website is initiated by Foot Locker and made by AKQA Amsterdam/London. Just as in the Air Max 1 journey, you see quasi-nonchalant video’s with hipsters… More.

Review

Greenpeace hires JFK

This viral for Greenpeace – made by AKQA Amsterdam and The Ambassadors – hits exactly the right nerve. It not only uses a world famous and charismatic personality, the timing is also perfect, since in most countries the upcoming US elections are being closely followed. What’s more, outside the US Obama is by far the… More.

Review