Amsterdam Worldwide

Amsterdam Worldwide broke away from StrawberryFrog in 2008. The new name was derived from the positive, creative connotation of the agency’s founding city. The agency is founded by Brian Elliot and creatively led by Richard Gorodecky – read his interview with AAB here. Amsterdam Worldwide easily lives up to its creative name. The agency made price winning work for Chevrolet (Grand Prix Cannes, 2008) and Onitsuka Tiger. In 2009 Amsterdam Worldwide created the impressive ‘Legend of Akhtamar’, a 15 minute film for the Armenian brandy ArArAt.

Recent posts about Amsterdam Worldwide

Choose right

“Choose life. Choose a job. Choose a family. Choose a fucking big television. But why would I want to do a thing like that…. when there’s Warsteiner. Of course this film is not about heroine. And even if you put a bearded man on a skateboard, it won’t even come close. But it is quite… More.

Review

Matt Bissonnette joins Smarthouse

Canadian born and LA-based director Matt Bissonnette (yes, double s, double n, double t) has joined Smarthouse. According to Smarthouse’s press release Matt studied English and Film in Montreal and then earned a Law degree. After only two weeks he retired from legal practice to work in movies. Bissonnette has written and directed three feature… More.

News

Work & Play

This new Sony Vaio 2-in-1 could be quite revolutionary; it merges the laptop and the tablet. Though the mechanics look a bit wobbly – and thus make it vulnerable for Apple to make something smoother – the commercial perfectly explains why you’d want to have those two devices merged: it’s all about work & play… More.

Review

Amsterdam Worldwide wins Warsteiner

We hadn’t heard from Amsterdam Worldwide for a while, so we’re glad the agency has won the international Warsteiner account, after a competitive pitch against several unnamed agencies. Warsteiner, brewed in the small town of Warstein, is one of Germany’s leading beers – to be precise, in Germany it is the #3 premium lager and… More.

News

NightTag combines Image, Location, and Sound

In advertising mobile is still not a very dominant medium – only since this year it was introduced in Cannes as a new award category. And that’s surprising, since a mobile phone is the device to unlock SoLoMo (Social Mobile Local), a mix that easily has the potential to add relevance to a brand. Here’s… More.

Review

Levi’s goes forth with mural artist Alexandro Farto

‘Go Forth’ is Levi’s new brand proposition. It supports positive change in the world and celebrates today’s “pioneers who are taking action to build a better future”. In this dramatic mini-documentary, created by Wieden+Kennedy and directed by Sanne van Hecke, we see Portuguese street artist Alexandre Farto (aka “Vhils”) nonchalantly wearing a pair of baggy… More.

Review

180 wins ASICS for Olympics 2012

Good news for 180 Amsterdam; ASICS appointed the agency for its global communications around the London Olympic Games 2012 – after a competitive pitch that started last summer. 180 will also work with ASICS to launch key product ranges through 2011 and 2012. ASICS asked 180 to give emotional meaning to its ethos ‘Sound Mind… More.

News

The ‘Visual Life’ of The Sartorialist – Intel inside

How to give a boring ingredient brand like Intel – the ‘second generation core processors’ – a face? When you’ve watched this short documentary (too long to be called a commercial), created by Amsterdam Worldwide (AW) and directed by Tyler Manson, you know how. AW chose to visualize the lives of influential bloggers in a… More.

Review

Eurobest: Two Grand Prix for W+K and A’dam WW

Amsterdam won two Grand Prix in Film and Design at Eurobest in Hamburg, last Wednesday. Wieden+Kennedy was awarded the prestigious award for its epic Nike ‘Write the future’ commercial – alledgedly the most expensive commercial ever made. And for the same film it won bronze in Film Craft. Amsterdam Worldwide earned a Grand Prix in… More.

Review

G-Star and Kurtenbach find agency

Dutch Fashion brand G-Star appointed Nothing Amsterdam to run its international account. Joris Aperghis, CMO G-Star said Nothing understands the brand and the challenges that lay ahead to help it with its international growth.  G-Star was founded in 1989 (originally called Gap Star). Today the brand has over a 1000 employees and 250 shops in… More.

News

Delta Lloyd fires, Olmeca hires

Delta Lloyd ends it relation with Lowe & Draftfcb. There will be a pitch, but the insurer hasn’t decided which agencies will be joining it. In 2006 Delta Lloyd ended its contract with TBWA\Neboko, the agency that invented the pay-off ‘…zeker Delta Lloyd’. Lowe & Draftfcb kept the pay-off but completely changed the tone of… More.

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2 x design gold for BBDO and A’dam WW

Last night Amsterdam won 2 golden design Lions. Amsterdam Worldwide for its Onitsuka Tiger Tansu sneaker (picture) and FHV BBDO for its black Mars packaging (almost) without the iconic Mars logo. Consumers received a sheet of letter stickers to create their own text on the Mars bar. The jury was charmed by the fact that… More.

Review

Opel Meriva embraces the entire world

We’re not very fond of ads with a corporate look and feel. The kind that is created out of stock-like-look-at-my-toothpaste-smile material and pregnant of compromises – cause it needs to appeal to the entire world and be approved by every single person in the company that pays its expensive bill. The opportunity can be quite… More.

Review

Boards Summit Europe 2010; the insights

What an inspiring event it was. Here are the insights we took home. The first key note speaker, Ed Ulbrich from Digital Domain, talked us through the process of getting the multi-platform remake of Tron to market. He showed what looked like a trailer of the movie ‘Tron Legacy’, but later revealed it was ‘just’… More.

Review

Amsterdam international agency magnet

There are days that Amsterdam strongly feels like the international capital of advertising. Today, for example, with Boards Summit Europe being held in Amsterdam and bringing the crème de la crème of advertising together in the Beurs van Berlage. Then we’re also very happy to hear that Adformatie last week announced a few new international… More.

News

AYAMi; Sound body, forget the mind

Asics launches a new range of women’s sportswear, called AYAMi – the perfect fusion of fashion and technology, as Asics explains. And in Japanese AYAMi means ‘feminine’, ‘design’, ‘colourful’ and ‘beauty’ – all at the same time! So we can imagine where Amsterdam Worldwide came from when developing this campaign. The agency recruited (pretty) amateur… More.

Review

Asics: Technology that frees your mind

“Wow….[silence]”. That is what this commercial for Asics, made by Amsterdam Worldwide, did with us. It is directed by Mischa Rozema (PostPanic), a Dutch director specialized in high quality productions that create a magical world. With this ad Asics clearly positions itself as the technical running shoe – away from the other sports brands that… More.

Review

‘Tansu’ sneaker for Onitsuka Tiger

Here’s a teaser for the new Onitsuka Tiger campaign made by Amsterdam Worldwide (AW). What a cool brand to work for. First of all Onitsuka always seems to give its agency carte blanche with respect to coming up with truly creative stuff. Secondly the brand proposition ‘made of Japan’ allows AW to draw inspiration from… More.

Review

ArArAt tells branded story; Legend of Akhtamar

A trailer should make you curious and reveal something of a storyline, suspense, action, drama, whatever. This trailer doesn’t really do that for us. However, we’re not the target group (Russian or Eastern European) and have never heard of the ‘Legend of Akhtamar’, nor from ArArAt – an Armenian brandy, with a beautiful name and… More.

Review

Eurobest; first day seminars

Yesterday we visited the opening day of the Eurobest festival in Amsterdam. The first seminar we attended was given by Paul Lavoie from Taxi Europe. He talked about ‘trust’ and explained that ideas can only grow big if people give them trust – from the creative director to the client. To illustrate this, he invited… More.

Review

Amsterdam Worldwide wins Opel Meriva

Amsterdam Worldwide won a 4-way pitch against McCann-Erickson, Lowe London and DLKW to launch the new Opel Meriva across Europe. Michael Hartwig, director of European marketing communications of Opel/Vauxhall, said: “Amsterdam Worldwide’s approach to this brief demonstrated a clear understanding of the Opel brand and the target market, as well as unique insight about the… More.

News

What’s a left without a right?

That’s the question Asics poses in this ad. Beautifully made by Amsterdam Worldwide. This question has to do of course with Asics’ motto; sound mind, sound body. And the funny thing is, the ad immediately proves the truth of the statement. Why? Because the art director mixed up the left and right brain hemispheres! It… More.

Review

Independent minds prefer Amsterdam

Last week thenetworkone and Campaign magazine chose the 16 leading independent agencies in the world. We were happy to discover that three of them (19%!) have an office in Amsterdam; Amsterdam Worldwide, Perfect Fools and Modernista! The selection was based on “creative achievement, spirit of curiosity, open-mindedness and collaborative approaches to solving clients’ communications problems”.… More.

News

Amsterdam Worldwide; JWT; Rich

Amsterdam Worldwide was asked last month to introduce the beer brand Hoegaarden (Anheuser-Busch) internationally. The agency is doing well. Recently it also won the Asics EMEA and Russia account – it already works for the Asics brand Onitsuka Tiger. Vodafone Netherlands last week announced it is looking for a new agency. Its current agency, UbachsWisbrun/JWT,… More.

News

Onitsuka Tiger: made from Japan

To celebrate Onitsuka Tiger’s 60th birthday, Amsterdam Worldwide launched the Cycle of Life campaign, revolving around the Zodiac Race – this trailer heavily triggered our curiosity. The race is a Japanese legend about 13 animals racing each other for a spot on the Zodiac calendar. Apart from the animation, made by NY based Panda Panther, Amsterdam… More.

Review

Strawberry Frog splits up

The Amsterdam agency Strawberry Frog – founded in 1999 – changed its name into Amsterdam Worldwide (AW). Brian Elliott, co-founder of Strawberry Frog and CEO of AW said the name change was necessary because of the changing advertising landscape. The new name should reflect a positioning of “Ideas without Borders”. But a new positioning is… More.

News