Amsterdam Worldwide

Amsterdam Worldwide was founded in 2008 by Brian Elliott, and has been creatively led since day one by Richard Gorodecky – read his interview with AAB here. The agency identifies itself as “Creative Entrepreneurs” specialising in the unique needs of multinational companies requiring internationally and globally relevant ideas. The agency’s conviction is that today’s unpredictable, ever-changing and fast-paced business climate can only be mastered by the entrepreneur, and that good work isn’t just good creative – it’s good business.

Recent posts about Amsterdam Worldwide

Spread the humbug

When we read in the press release that this film is about a “cosmoceutical” doctor and “scientific rebel” who is “serious about beauty” we raised an eyebrow. When we saw that he is portrayed in a heavily filtered, sartorialist-like film, we quickly raised the other.… More.

Reviews

Choose right

“Choose life. Choose a job. Choose a family. Choose a fucking big television. But why would I want to do a thing like that…. when there’s Warsteiner. Of course this film is not about heroine. And even if you put a bearded man on a… More.

Reviews

Matt Bissonnette joins Smarthouse

Canadian born and LA-based director Matt Bissonnette (yes, double s, double n, double t) has joined Smarthouse. According to Smarthouse’s press release Matt studied English and Film in Montreal and then earned a Law degree. After only two weeks he retired from legal practice to… More.

Reviews

Work & Play

This new Sony Vaio 2-in-1 could be quite revolutionary; it merges the laptop and the tablet. Though the mechanics look a bit wobbly – and thus make it vulnerable for Apple to make something smoother – the commercial perfectly explains why you’d want to have… More.

Reviews

Amsterdam Worldwide wins Warsteiner

We hadn’t heard from Amsterdam Worldwide for a while, so we’re glad the agency has won the international Warsteiner account, after a competitive pitch against several unnamed agencies. Warsteiner, brewed in the small town of Warstein, is one of Germany’s leading beers – to be… More.

News

NightTag combines Image, Location, and Sound

In advertising mobile is still not a very dominant medium – only since this year it was introduced in Cannes as a new award category. And that’s surprising, since a mobile phone is the device to unlock SoLoMo (Social Mobile Local), a mix that easily… More.

Reviews

Levi’s goes forth with mural artist Alexandro Farto

‘Go Forth’ is Levi’s new brand proposition. It supports positive change in the world and celebrates today’s “pioneers who are taking action to build a better future”. In this dramatic mini-documentary, created by Wieden+Kennedy and directed by Sanne van Hecke, we see Portuguese street artist… More.

Reviews

180 wins ASICS for Olympics 2012

Good news for 180 Amsterdam; ASICS appointed the agency for its global communications around the London Olympic Games 2012 – after a competitive pitch that started last summer. 180 will also work with ASICS to launch key product ranges through 2011 and 2012. ASICS asked… More.

News

Eurobest: Two Grand Prix for W+K and A’dam WW

Amsterdam won two Grand Prix in Film and Design at Eurobest in Hamburg, last Wednesday. Wieden+Kennedy was awarded the prestigious award for its epic Nike ‘Write the future’ commercial – alledgedly the most expensive commercial ever made. And for the same film it won bronze… More.

News

G-Star and Kurtenbach find agency

Dutch Fashion brand G-Star appointed Nothing Amsterdam to run its international account. Joris Aperghis, CMO G-Star said Nothing understands the brand and the challenges that lay ahead to help it with its international growth.  G-Star was founded in 1989 (originally called Gap Star). Today the… More.

News

Delta Lloyd fires, Olmeca hires

Delta Lloyd ends it relation with Lowe & Draftfcb. There will be a pitch, but the insurer hasn’t decided which agencies will be joining it. In 2006 Delta Lloyd ended its contract with TBWA\Neboko, the agency that invented the pay-off ‘…zeker Delta Lloyd’. Lowe &… More.

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2 x design gold for BBDO and A’dam WW

Last night Amsterdam won 2 golden design Lions. Amsterdam Worldwide for its Onitsuka Tiger Tansu sneaker (picture) and FHV BBDO for its black Mars packaging (almost) without the iconic Mars logo. Consumers received a sheet of letter stickers to create their own text on the… More.

News

Opel Meriva embraces the entire world

We’re not very fond of ads with a corporate look and feel. The kind that is created out of stock-like-look-at-my-toothpaste-smile material and pregnant of compromises – cause it needs to appeal to the entire world and be approved by every single person in the company… More.

Reviews

Boards Summit Europe 2010; the insights

What an inspiring event it was. Here are the insights we took home. The first key note speaker, Ed Ulbrich from Digital Domain, talked us through the process of getting the multi-platform remake of Tron to market. He showed what looked like a trailer of… More.

Events

Amsterdam international agency magnet

There are days that Amsterdam strongly feels like the international capital of advertising. Today, for example, with Boards Summit Europe being held in Amsterdam and bringing the crème de la crème of advertising together in the Beurs van Berlage. Then we’re also very happy to… More.

News

AYAMi; Sound body, forget the mind

Asics launches a new range of women’s sportswear, called AYAMi – the perfect fusion of fashion and technology, as Asics explains. And in Japanese AYAMi means ‘feminine’, ‘design’, ‘colourful’ and ‘beauty’ – all at the same time! So we can imagine where Amsterdam Worldwide came… More.

Reviews

Asics: Technology that frees your mind

“Wow….[silence]”. That is what this commercial for Asics, made by Amsterdam Worldwide, did with us. It is directed by Mischa Rozema (PostPanic), a Dutch director specialized in high quality productions that create a magical world. With this ad Asics clearly positions itself as the technical… More.

Reviews

‘Tansu’ sneaker for Onitsuka Tiger

Here’s a teaser for the new Onitsuka Tiger campaign made by Amsterdam Worldwide (AW). What a cool brand to work for. First of all Onitsuka always seems to give its agency carte blanche with respect to coming up with truly creative stuff. Secondly the brand… More.

Reviews

ArArAt tells branded story; Legend of Akhtamar

A trailer should make you curious and reveal something of a storyline, suspense, action, drama, whatever. This trailer doesn’t really do that for us. However, we’re not the target group (Russian or Eastern European) and have never heard of the ‘Legend of Akhtamar’, nor from… More.

Reviews

Eurobest; first day seminars

Yesterday we visited the opening day of the Eurobest festival in Amsterdam. The first seminar we attended was given by Paul Lavoie from Taxi Europe. He talked about ‘trust’ and explained that ideas can only grow big if people give them trust – from the… More.

Events

Amsterdam Worldwide wins Opel Meriva

Amsterdam Worldwide won a 4-way pitch against McCann-Erickson, Lowe London and DLKW to launch the new Opel Meriva across Europe. Michael Hartwig, director of European marketing communications of Opel/Vauxhall, said: “Amsterdam Worldwide’s approach to this brief demonstrated a clear understanding of the Opel brand and… More.

News

What’s a left without a right?

That’s the question Asics poses in this ad. Beautifully made by Amsterdam Worldwide. This question has to do of course with Asics’ motto; sound mind, sound body. And the funny thing is, the ad immediately proves the truth of the statement. Why? Because the art… More.

Reviews

Independent minds prefer Amsterdam

Last week thenetworkone and Campaign magazine chose the 16 leading independent agencies in the world. We were happy to discover that three of them (19%!) have an office in Amsterdam; Amsterdam Worldwide, Perfect Fools and Modernista! The selection was based on “creative achievement, spirit of… More.

News

Amsterdam Worldwide; JWT; Rich

Amsterdam Worldwide was asked last month to introduce the beer brand Hoegaarden (Anheuser-Busch) internationally. The agency is doing well. Recently it also won the Asics EMEA and Russia account – it already works for the Asics brand Onitsuka Tiger. Vodafone Netherlands last week announced it… More.

News

Onitsuka Tiger: made from Japan

To celebrate Onitsuka Tiger’s 60th birthday, Amsterdam Worldwide launched the Cycle of Life campaign, revolving around the Zodiac Race – this trailer heavily triggered our curiosity. The race is a Japanese legend about 13 animals racing each other for a spot on the Zodiac calendar. Apart… More.

Reviews

Strawberry Frog splits up

The Amsterdam agency Strawberry Frog – founded in 1999 – changed its name into Amsterdam Worldwide (AW). Brian Elliott, co-founder of Strawberry Frog and CEO of AW said the name change was necessary because of the changing advertising landscape. The new name should reflect a… More.

News