BSUR, founded in 1995, is an independent international agency based in Amsterdam (HQ), São Paulo and Shanghai, serving global and local clients. BSUR merges design, advertising and activation to help brands become the most authentic, consistent and inspiring versions of themselves. The agency is known for Concepting, a book written by co-founder Jan Rijkenberg, with the central philosophy that only brands that state a clear vision, or convey a genuine, authentic mentality, will cut through the clutter. The book has already been published in four languages and is used at several universities, academies and MBA programs. In the past years BSUR has been featured in Campaign’s list of the World’s Leading Independent Agencies several times.