BSUR calls itself a ‘Dutch international’, because it has Dutch founders, but at the same time many international clients. The agency made an unforgettable impression in 2005, with the Stiletto Run – a race on high heels – in Amsterdam’s most famous fashion street, to promote the glossy ‘Glamour’. The event got a huge amount of free publicity and was so successful that today it’s organized in different cities around the world. Co-founder Jan Rijkenberg, the experienced and multi-skilled ad man, is the big diesel behind the agency’s success. He is also know for promoting Amsterdam as creative capital.