Blast Radius

Blast Radius Amsterdam describes itself as “a strategic marketing agency, with a digital heart” and has been in Amsterdam since 2000 (originally founded in Vancouver in 1996). It believes in building ‘Networked Brands’ that are optimized for a connected world of devices, media, channels and technologies. The Amsterdam office also acts as the technology hub in Europe, which means that their projects are evenly divided between large international platform-builds and ideas-driven campaigns. They merged with These Days Amsterdam in 2013, so they now have a mix of Dutch and international staff and clients. Its clients include Nikon, Microsoft, Sony Pictures, Michelin, Nivea and Onitsuka Tiger.

Recent posts about Blast Radius

Blast Radius and These Days merge

Fltr: CEO Stefan Hawes and General Manager Leander van Altena Blast Radius and These Days, both part of the Wunderman Brand Experience division, merge together and are now Blast Radius Amsterdam. The new agency brings together local and international knowledge: the data driven focus and CRM background of These Days, and the strategic insights and… More.

News

Craft of movement

This installation, promoting Onitsuka Tiger’s new spring/summer collections 2013, was created by Blast Radius, and designed by Tokyo-based NAM, a graphic/art collective that specializes in freezing the movement out of real life scenes. This time NAM has brought to life a series of urban environments into what the press release calls “an exploded state of… More.

Review

Onitsuka Tiger appoints Blast Radius

Blast Radius Amsterdam has been selected by Onitsuka Tiger to pick up its global marketing communication account as from 2013 – speaking of long term planning! Already in the beginning of 2011 Amsterdam Worldwide broke with Onitsuka. The agency very succesfully  made an icon of the Onitsuka Tiger shoe by creating different Japanese worlds around… More.

News

New columnists

We’re very pleased to announce a brand new set of columnists. Before we worked with ‘Viewpoints’, allowing our readers to contribute on a casual basis, but we’ve discovered that deadlines work better than ‘whenever you like’. So we recruited a bunch of ad folk willing to write on a more regular basis. In order of… More.

Review

Tribal DDB wins 10 Lovie awards

The impressive series of interactive ads created by Tribal DDB Amsterdam in the past year has found the right award show to get fully appreciated; The Lovie Awards. Named after Ada Lovelace, an English writer who lived in the 19th Century and – believe it or not – wrote the first algorithm. That’s how the… More.

Review

Technique ‘Just’ being used to be ‘Different’

Through a dedicated YouTube channel Hugo (Boss) introduces a new fragrance: Just Different. The tone and look of the beautiful film, directed by video artist Marco Brambilla, can be influenced through your webcam and by tilting your head left and right – left is ‘movie’, middle is ‘story’, and right is ‘theatrical’. The film thus… More.

Review