According to the dictionary ‘Boondoggle’ means ‘a work related activity that can hardly be labeled as work.’ We’re not quite sure why an agency would want to call itself that way, but we do know that the agency was born in Leuven (Belgium), opened offices in Amsterdam in 2007, and was acquired by HAVAS in 2013. And as for its positioning the agency claims to always be on top of popular culture, emerging technologies and societal trends – quoting Wayne Gretzky: “Skate to where the puck is going to be, not where it has been.” On top of that Boondoggle even believes that “the thing we call advertising is over, as we’ve entered the post-digital era of radical transparency and hyper connected users.” Brands that concur are: Heinz, Volvo, Rituals Cosmetics, Aquarius, Rabobank, Randstad, Acer.

Recent posts about Boondoggle

KLM embraces everything digital has to offer

If I have to name the advertiser of 2011, I don’t have to think long; it’s easily KLM. The reason? The Royal Dutch airline launched numerous digital platforms in the past year, experimented wildly with social media, and turned Twitter into a mature customer relationship channel. If there’s one company that has fully embraced the… More.